“If you don't know how to execute, every strategy will fail, even the most promising ones. As one of my former bosses observed: 'No strategy is better than its execution."Frank Slootman - Amp It UpAs lead generation and marketing experts, we've seen successful planning and execution, or conversely a complete lack of focus on messaging and outreach, and everywhere in between.
We Open Doors Through LinkedIn Outreach and Copywriting.
LinkedIn has global reach and over 60 million active users in the U.S. 1.1 billion users have accounts globally. LinkedIn content has a longer lifespan than other mediums, and can continue to generate engagement over a long period of time.
ICP (Ideal Customer Profile) Identification
You can't craft the perfect message to your ICP until you understand your ICP. ICP-focused tools allow you to dynamically segment accounts based on firmographic, technographic, and behavioral data. This segmentation helps you identify high-potential targets that align with your ICP.LinkedIn Sales Navigator is often the first step to ICP identification with over 30 advanced filters to find your ideal customers and connect with them quickly. OctaveHQ learns from your website(s), blog posts, and any other information you want to feed Octave about your brand.
Copywriting
There are multiple tools that we use for copywriting daily. The first is Twain, which is an AI-powered writing assistant designed to help professionals improve their writing. Twain provides real-time feedback, suggestions for clarity, tone, and engagement, and helps refine messaging to resonate with your target audience. By leveraging natural language processing and machine learning, Twain makes it easier to craft clear, concise, and persuasive content. When you first engage with AWykoff Consulting, we'll use OctaveHQ to learn your writing style, then input the results from that analysis into other tools for LinkedIn posts done for you in your style. Different content styles can be used to evaluate which variations align best with your desired messaging. Twain’s insights help pinpoint stylistic strengths and areas for improvement, allowing for adjustments that ensure consistency across brand communications. Over time, this iterative process enables businesses to solidify a distinctive and authentic writing style that effectively engages their target audience.
Cold Email
AWykoff Consulting is a lemlist partner, and work alongside our customers to quickly build email sequences that resonate with your prospects. We know how to avoid spam filters using personalization techniques, and create email sequences that feel more tailored and human-like. Lemlist’s intuitive interface and campaign tracking tools make it easy to analyze performance metrics and adjust strategies for better results. For finding valid email addresses, we use Clay, Clearbit, ZoomInfo, ContactOut, Datagma, Findymail, DropContact, Apollo, Hunter, and other sources for contact information, including the LinkedIn profile URLs of the people you want to connect with. We utilize MillionVerifier to make sure emails are valid and we can guarantee high deliverability rates. MillionVerifier is the only email verification service with ready to use integrations with 17 of the largest email marketing platforms.
LinkedIn Campaigns
AWykoff Consulting crafts compelling LinkedIn marketing strategies for our clients that drive engagement, generate leads, and establish your brand as an industry authority. Our copywriters create high-converting LinkedIn posts, articles, and messaging sequences tailored to your audience, ensuring your brand voice resonates with decision-makers. lemlist is utilized to build sequences, and Twain is used for copywriting. We streamline and scale your LinkedIn outreach with cutting-edge connection automation, helping you connect with the right prospects while maintaining a personalized touch. By leveraging data-driven targeting and intelligent automation, we expand your network with high-value connections, enabling you to build meaningful relationships and drive more conversations. Whether you're looking to increase brand awareness, generate leads, or nurture existing relationships, our LinkedIn marketing solutions ensure you stay top-of-mind with your ideal audience. Let us handle the strategy while you focus on closing deals.